About

I have been working in commercials, TV, film, videogames and events since 1994 - as a Production Designer, Conceptual Artist, Storyboard Artist and Character Designer.

After gaining a degree in Graphic Design at Middlesex University, I started as a runner in TV, working my way up to Art Directing commercials and promos. Along the way I also began storyboarding for the directors I was working with as well as providing visuals to other designers. This in turn has led to producing visuals and storyboards for advertising agencies, PR companies and events designers.

In 2007 I directed an animated viral ad for Samsung. This went on to get over 10 million views and win me a D&AD Yellow Pencil and a Cannes Cyber Lion. Since then I have collectively garnered over 30 million hits with further directing work with the Viral Factory. In 2012 I joined Outsider to direct commercials.